Data analytics has transformed the world of business. In some ways, for the better, in other ways, perhaps not. In any case, one of the main beneficiaries of the power of data has been digital marketers. Data can turbocharge your digital marketing campaigns, provided you approach it the right way. Here’s how to put data right at the heart of your digital campaigns.

Put Together A Team Of Data Experts

If you want to use data to its full effectiveness, then you need to put it into the hands of people who understand it. If your digital marketing campaigns are being led by data experts, they will naturally harness what they know to make the campaigns they run more effective. More importantly, digital marketers who also have training and experience in data analytics can share what they know with other workers. Eventually, this knowledge will spread through your business.

If you don’t have anyone on your staff who is sufficiently knowledgeable or experienced when it comes to data to lead a campaign themselves, you should consider hiring some outside support. For example, Zesty Marketing provides a data-driven digital marketing service that gives businesses a technological boost over their competitors. Zesty Marketing can help you with both your SEO and your PPC campaigns, both of which are at the heart of digital marketing in 2020. By harnessing the power of data, you can achieve unprecedented results in both departments.

Harness Every Available Data Source

Just about every business is constantly generating data in 2020, even though most of it isn’t being collected or stored. Before you start investing in relatively expensive data streams or access to databases, it is a good idea to see what data you have available internally.

When it comes to understanding your audience and building an accurate profile of who they are, your business is probably collecting a lot more relevant information than you might realise. If there is a substantial online or e-commerce component to your business, then the data that customers routinely provide when they shop with you can be a goldmine. Couple this with the data that you can gather through your mailing list subscriber form, and it’s actually pretty easy to gather exactly the kind of demographic data that digital marketers need to create data-powered marketing campaigns.

Implement A Company-Wide Data Policy

In smaller businesses, it is relatively easy to capture data as it flows through the company’s networks. But as your business grows, you will soon find yourself dealing with a much larger number of people and networks. It soon becomes much more difficult to reliably capture data throughout your business without the aid of a consistent company-wide policy.

Ensuring that everyone throughout your business is abiding by the same data collection and processing policy accomplishes two things. First, it helps you to maximize the amount of useful data that you are collecting. But, more importantly, it helps you to maintain compliance with regulations like GDPR.

Data is an incredibly powerful tool when it is used correctly. Data-driven marketing campaigns are able to tap into connections that people would never make on their own. However, in order to see the benefits, you need to put that data in the hands of the right people.

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