Why Your Website Could Benefit From a Redesign

Having a website is a prerequisite for a successful business these days. However, keeping up with the times is a constant battle as trends change, and new technology becomes more commonplace. Therefore, you must regularly work on your website to ensure that it meets the expectations of your target market and remains user friendly.

Usability

If your website is not user friendly, then it is high time for an overhaul. For example, 88% of customers have stated they are less likely to return to a website when shopping online if they have a negative experience.

These days, users have become accustomed to websites that load fast, are easy to navigate, and look polished. Consider the core goal of having a website. Generally, this will be to connect users with content and information about your business. This information should be easily accessible and flow naturally from one section to another. If your website is convoluted and unclear, users will have a worse experience and will be less likely to use your services.

Adding to this, a greater proportion of people browse the internet using mobile devices than ever before, so you must optimise your site.

Outdated

Design trends are constantly evolving in the online world. Popular looks for websites change like the wind. If you haven’t updated the design of your site in more than a couple of years, it is likely to be lagging behind.

When redesigning a website to make it more fashionable, it can often be a good idea to consider your brand identity and what you wish your company to represent. Enlisting the service of professionals can pay dividends when it comes to updating the image of your business. Rebus design and branding agency have years of experience building brand identities and changing companies’ images, which could offer your website the edge it needs to keep up.

SEO

Redesigning your website can lead to better traffic towards it. This is because a better optimised and more modern website often means better SEO (search engine optimisation).

SEO is an essential consideration for any successful website and should be integrated into all its elements, from coding to user experience. Overall, redesigning your website with SEO in mind will help it to rank higher with search engines like Google, which will help to generate organic traffic towards your business.

Moreover, better website design can also attract backlinks. These are when another website links to yours, which can further boost your site’s number of visits and your ranking.

Overall, SEO is a critical part of the success of any website nowadays. If your current website doesn’t consider this, it is a good sign that an overhaul is due.

Continual Tweaking is Needed

All in all, the rate of change in the online world means it is almost impossible to ensure that your website keeps up with every trend. Therefore, you should constantly tweak its design to enhance usability and traffic flow. If your website falls too far behind, it can ultimately damage your sales, so it is of paramount importance to keep it updated.

thanks for use of image from Unsplash.