Aims and Objectives of a Website

Planning a clear set of website aims and objectives is the first step towards building a successful website. As you are planning your website, think about the aims and objectives you are hoping to achieve.

Branding

To underline message by using copy, logo & design throughout your organisation.

Illustrating Message

By using images, movement, sound and words to get your message across.

Lead Generation

Have qualified leads arrive from your website straight into your existing sales process.

Increased Sales

Convert leads into sales by emphasizing and focusing on the benefits of your products and services.

Cost Reduction

Through the use of intelligent systems to cut down administration and processing overhead.

Building Relationships

Establish stronger bonds through constant contact with prospects via your website.

More about website design considerations here, a list of questions to ask your web development partner.